Precision cuts, dimensional colour, hot-towel shaves, structured gel and volume lash design — one studio in South End, eleven artists, zero compromises.
Est. 2014 — South End
We built Atelier 704 for people who notice the details. The weight of a fade. The way light travels through a balayage. The exact curve of an almond tip. Two floors, twelve chairs, one standard — you leave looking like the sharpest version of whoever walked in.
The Menu
A full barbering floor and a colour, nail & lash studio under one roof. Pick your side.
Consult, cut, hot towel, style. The house standard.
02Zero-blend fade with freehand line work and enhancement.
03Steamed towels, pre-shave oil, single blade, cold finish.
04Shape, taper, razor edge and beard oil conditioning.
05Deep-clean detox pack, extraction, steam and cool mask.
06Natural-looking coverage that softens rather than paints.
07Dry-cut shaping for coils, waves and curl patterns.
08Exfoliating scrub, tonic and a ten-minute pressure massage.
Face-shape mapping, dry refinement, blowout finish.
02Smooth, bouncy or editorial — set to last three days.
03Hand-painted lived-in colour, root shadow, custom gloss.
04Lift, tone, place. Pastels, melts and full-spectrum work.
05Deep protein rebuild — frizz down, shine and body up.
06Builder-gel apex, hand-filed shape, chrome or matte top.
07Soak, scrub, callus work, hot-stone massage, gel finish.
08Mapped sets from natural classic to 5D Russian volume.
09Lift, set, tint and wax — six weeks of effortless brows.
10Custom actives, dermaplane add-on, LED and cool globes.
11Trial, day-of hair and makeup, on-site team available.
The Craft
Drag
Client Outcomes
Real work, straight off the floor. Drag it — or let it move.
Almond · Chrome top · 90 min
Level 8 · Pearl gloss · 3 hr
Hand-painted · Toned · 4 hr
Skin fade · Razor edge · 60 min
Builder gel · Mirror chrome · 2 hr
Dry cuticle work · Nude · 75 min
Face frame · Dry refine · 75 min
Roller set · Editorial · 45 min
Walk in / Walk out
BeforeDemo visual — on your live site this loads your own client photography.
The Floor
Fades, straight-razor shaves, beard architecture.
Balayage, corrective colour, vivid placement.
Mapped volume sets, lamination, tinting.
Texture, silk press, curl cutting, treatments.
I have never had a colourist actually listen before. Simone mapped exactly what I asked for and it has grown out beautifully for four months.
Best fade in Charlotte, and it is not close. Booked online in thirty seconds, in and out in forty-five minutes, sharp for two weeks.
Got my lashes and nails done in the same visit and the studio is genuinely beautiful. It feels like a spa, not a salon.
They did my whole bridal party — nine of us, on time, on site, no drama. The photos still look incredible a year later.
Visit
Two blocks from the Rail Trail, free lot behind the building, LYNX Blue Line at East/West Blvd.
Walk-ins welcome on the barbering floor. Colour, lash and nail services by appointment.
Reserve
This is a demo form — on your live site this lands in your inbox, your phone and your booking calendar within seconds.